5 Star ad controversy! Hate from youth; New ad launch!

Remember this ad? Conceptualised by Ogilvy India, a youngster does not help the old lady, and that refusal later saves her life in the ad.

The intended message behind the ad was to mock the feeling of youth being "always on." They wanted to promote the message "kabhi kuch na karke bhi dekho, Eat 5star. Do nothing." Unfortunately, the ad did not receive the anticipated response. The ad was tagged cynical and ridiculous.

After nine months since Dec 2019, 5 Star launches a new ad continuing the same ad campaign and tag.

In this new ad, the same youngster doesn't laugh at his boss' jokes and gets to go home!