Influencer marketing by Vivo; Social Media OP!

On 3rd of October 2020, Vivo announced the release of #vivo20series. Vivo has consistently posted videos featuring slimness and their powerful camera of their #vivo20series. They used the countdown technique to remind the users of their launch on 13th October. Vivo chose Tanmay Bhat, Abish Mathew and Jannat Zubair as their face of the campaign.

Vivo uses Tanmay Bhat and his cute puppy Chat to gain attention. To attract intellectual and sarcastic audience Vivo has used Abish Mathew. To cover the rest of the general, highly content consuming audience Vivo chose Janat Zubair. They have driven a huge amount of traffic via influencers. Recently, companies are focusing their budget on influencers.