Ads focus on women, family and safety; #pujoseason

• Myntra: Starring Saif Ali Khan and her sister Soha Ali Khan as themselves. Saif trying to make bhoger khichdi and is missing an ingredient. In a storytelling ad this is when the product is promoted. Saif send a House of Pataudi, Myntra.

• Lifebuoy: Advertises three mini series promoting its sanitizer spray. A very simple ad which sells the feature, convenience to use and carry.

• Shoppers Stop: An extremely powerful ad with beautiful cinematography. Name of the campaign is Ami Alo (I am the light). Showcases woman as one of a kind (Advitya), Powerful (Shakti), Fearless (Nirbhay) and the Light (Aalo) in the darkness.