YouTube; Dabur gains 62% recommendation lift; HOW?!

Dabur is about to face two problems:

• Can they communicate benefits of their products?

• How can they keep their audience engaged?

The solution Dabur came up with is storytelling. Their audience is female of 18-34 age group. YouTube has 25% of their audience to buy beauty products from their ads. Dabur Vatika created 4 part video mini-series. By this way they would not have to cut and could conceptualize their content with their captivating storyline.They included most benefits in those 5 second unskippable ad.

For Dabur Vatika, 2x recall in Ad lift and 45% of the ad viewers did not skip.

For Dabur Amla, 29% consideration lift and 62% recommendation lift.