Paytm First Games markets with Sachin Tendulkar

Paytm First Games launched an ad that represents Sachin Tendulkar. The ad shows a curly-haired kid who later turns out to be Sachin Tendulkar. Some of the clips shown give goosebumps as it takes us down to nostalgia lane. The branding by Sachin Tendulkar will attract more new consumers and might even steal from competitors. IPL hype adds the benefit.

Sudhanshu Gupta, chief operating officer - Paytm First Games, said, "We are happy to see that our entire campaign has struck a chord with everyone. The theme fits well with our fantasy sports game as well which requires users to have in-depth know-how and research of the game and players and make strategic choices while making their team."